抖音和小红书相继加码长图文，本质是围绕优质创作者和用户停留时间的争夺。只不过前者选择横向进行扩张，在短视频信息流中插入风格截然不同的长图文内容；而后者则是在原有的图文形式上纵向深挖，通过AI工具降低内容的创作门槛。从更深层看，这也是内容平台进入存量竞争后的必然选择。
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，这一点在safew官方下载中也有详细论述
Anthony Lewis,Local Democracy Reporting Service
Snapchat has been adding more tools for influencers to build audiences, most recently launching individual creator subscriptions. An awards show seems to be part of that same agenda, spotlighting popular personalities from many different fields. There will be Snappys handed out for categories such as Spotlight MVP, Best Storyteller and Breakout Creator of the Year, plus awards for collaboration, cultural impact and success in single subjects.
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